Marketing, Creative & Ecommerce
PoscART: POSCA Art Supplies Ecommerce
Helping Australia's dedicated POSCA store reach more artists and makers, and showing what POSCA markers can actually do.
- Industry
- Art supplies ecommerce
- Headquarters
- Tweed Heads, NSW
- Specialty
- uni POSCA markers
- Ownership
- Family-owned
Challenge
PoscART stocks the full uni POSCA range, but its biggest challenge was reaching artists: the illustrators, crafters, students and makers who use POSCA every day and buy again and again.
The marketing leaned on product shots and promotions, which made it hard to show what the markers can create, and the graphics didn't reflect the creative audience the brand was trying to win.
Result
Created original POSCA artwork to promote the markers, so campaigns showed real results on paper, fabric and other surfaces rather than just the product, and used it across emails, the website and social media.
Improved the graphics across PoscART's email marketing with colourful, artwork-led designs for launches, colour tones and themed kits, seasonal gifting, Black Friday and gift-with-purchase offers.
Supported SEO with monthly reporting and artist-focused content, such as guides on refilling POSCA markers and getting creative with POSCA, which became some of the site's top organic landing pages.
The work
Email campaigns and original POSCA artwork created for PoscART.
