HubSpot Project Manager · 30+ accounts implemented

Your strategic partner for CRM that actually drives growth

I turn messy HubSpot portals, scattered contacts and manual processes into clean systems your sales, service and marketing teams actually use.

Start a project See my work

HubSpot Implementation
CRM & Automation
Marketing Operations

Tools I use every day

The problem

Great tools, but no real system?

Most teams already pay for HubSpot. The trouble is how it was set up, and what happened to it after.

Contacts everywhere

Sales, service and marketing contacts mixed together, so campaigns miss and nobody trusts the data.

Automation that quietly breaks

Workflows built once and never checked, leaving leads and customers stuck halfway through a journey.

Tools that don't talk

Data copied between platforms by hand, with reports that can't answer the questions leadership is asking.

How I fix it

A HubSpot system built around how your team works

I don't just configure software. I map how your teams sell, serve and market, then build HubSpot so the right data, automations and reports support every step.

See my work

Accounts implemented30+

HubSpot portals set up and optimised across Australia, New Zealand and the US.

Peak email open rate73%

Up from 18–24% after segmenting and rebuilding a client's email marketing.

Automated flow revenueA$216K

Generated by abandoned cart, welcome and post-purchase flows in six months.

Years of experience8

Across CRM, marketing operations and team leadership.

Experience

HubSpot Project Manager at RedPandas Digital

A Sydney-based HubSpot Diamond Partner agency

Project CoordinatorHubSpot Project Manager

I joined RedPandas as a Project Coordinator and was promoted to Project Manager.

I lead HubSpot implementations and optimizations for B2B and B2C clients across Australia, New Zealand and the US, from CRM configuration and automation through to delivery and stakeholder management.

HubSpot implementations
CRM configuration
Workflow automation
Project delivery
Client stakeholder management

Industries I've implemented for

Real estate
Mortgage brokers
Legal services
Solar panels & towers
Manufacturing & medical
Gate systems
Caregiving

Work

Selected case studies

Real projects, real numbers: CRM clean-ups, email programmes and marketing operations for growing businesses.

Mega Office Supplies

HubSpot, Klaviyo & Marketing Revamp

73%Peak email open rate, up from 18–24%

A$216KRevenue from automated Klaviyo flows in 6 months

Separating sales, service and marketing contacts in HubSpot, rebuilding email marketing in Klaviyo and lifting open rates to 73%.

View case study

DymoOnline

B2B Growth for a DYMO Specialist

+32.7%Website sessions, month on month

91KGoogle search impressions in 30 days

Repositioning Australia's dedicated DYMO store towards business buyers through B2B email campaigns, SEO and content.

View case study

PoscART

Reaching Artists for a POSCA Specialist

151KGoogle search impressions in 30 days

31%Of site sessions from organic search, the largest channel

Growing PoscART's reach with artists and makers through artwork-led email campaigns, refreshed graphics and SEO content.

View case study

STAFFLINK

Marketing Operations & CRM Streamlining

55%Data accuracy & seamless automation

25%Market expansion

The goal was to transform marketing and operational processes for a rapidly growing real estate company.

View case study

RandemGroup & RandemRetail

CRM & Marketing Leadership

35%Branding & identity design

25%Streamlined sales & marketing processes

This project began with a focus on CRM specialization and evolved into marketing leadership.

View case study

DashClicks

Digital Marketing Agency: Senior Marketing Operations

35%Improved onboarding process

25%Increased user retention

This project revolved around managing and optimizing operations for a large-scale digital marketing agency, driving process efficiency and team performance.

View case study

Bolder Group

CRM & Digital Marketing Consultancy

98%CRM data accuracy

25%Stakeholder report engagement

This engagement started as a consulting initiative and developed into an ongoing strategic partnership.

View case study

View all projects

Testimonials

Trusted by professionals

Most of my client reviews are NDA-protected (top-secret agency white label stuff), but I managed to sneak in a few favourites.

Great colleague, professional and smart.
Kurt LutaoOnboarding Trainer, STAFFLINK
Dominique is a professional marketing consultant. She has experience in sales and operations as well.
She will be a huge help in scaling your business and also on financial and design side of things. I would recommend to work with her and will rehire her if there comes an opportunity.
Hanzel TolentinoOperations Manager, QuickMeds Pharmacy
Lianna helped us out immensely – her attention to details and her support are unsurpassed.
If you are lucky enough to get her on your team, run with it. Thanks again Lianna.
Martin BateCEO, Mega Office Supplies
Lianna was a delight to work with. I love her leadership skills as our Head of Marketing and how she took care of her team.
She was also very helpful whenever I have questions or I need help and she’s also very knowledgeable about her work.
Jonah Mae CalibosoSEM Lead, RANDEM Group
Lianna's strength is her strong work ethic, you won't be seeing her slacking. Even though she has a lot on her plate, she can manage even though there are sudden developments during the day.
She also has impeccable attention to detail. This is very evident in our database.
Khyle JamesFinance Analyst, STAFFLINK
Imagine a cocker spaniel puppy, but also the cocker spaniel puppy can draft contracts, and you'll be in the ballpark.
Tony ParkOperations Officer, STAFFLINK

Process

From messy portal to working system

An adaptable four-step framework that keeps projects on track and teams on board.

Discover

Brainstorming sessions to consider needs and company objectives.

About

Designing solutions for seamless customer engagement and process flow

Helping startups and brands to craft expressive and engaging solutions for their software needs.

Operational oversight
UX research
Leadership
Design system

91Projects completed

$100mStartup funding

10Industries served

Hire me on LinkedIn

FAQ

Common queries answered

What is your approach to optimizing marketing operations and CRM strategies?

My process starts by understanding the business objectives and customer needs to define clear marketing and CRM goals. I then analyze customer journeys, identify key touchpoints, and develop strategies to streamline workflows and optimize engagement.

I collaborate with teams to integrate marketing automation tools, test functionality, and ensure smooth data flow between systems. Finally, I continuously monitor performance, analyze data, and make improvements to enhance customer experiences and drive business growth.

What tools do you use to optimize strategies?

HubSpot is at the centre of most of my work: CRM, marketing automation, sales pipelines and reporting. Around it I use Klaviyo for email and SMS, Airtable for operational workflows, Shopify for ecommerce, and Slack and Fireflies AI to keep teams aligned.

How do you measure the success of your marketing and CRM strategies?

I agree the KPIs up front, tied to the business goal: lead volume and quality, conversion rates, pipeline velocity, data accuracy and adoption by the team. I then build HubSpot dashboards so stakeholders can track them, and review the numbers regularly to decide what to improve next.

Credentials