HubSpot, Klaviyo & Marketing
Mega Office Supplies: Office Supplies Ecommerce
Untangling sales, service and marketing contacts in HubSpot, rebuilding email marketing in Klaviyo, and lifting the brand's marketing and social media presence.
- Industry
- Office supplies ecommerce
- Headquarters
- Tweed Heads, NSW
- Selling online since
- 2009
- Ownership
- Family-owned
Challenge
Mega Office Supplies was using HubSpot Sales Hub, Service Hub and Marketing Hub, but its Business Units weren't being used. Customer and sales contacts were mixed in with marketing contacts, which made it hard to target campaigns, report accurately and keep each team's data clean.
Email engagement was low, with open rates sitting at 18–24%, and their social media and wider marketing presence wasn't reflecting the size and quality of the business.
Result
Set up and rolled out HubSpot Business Units so contacts, assets and communications are separated cleanly across Sales Hub, Service Hub and Marketing Hub, giving each team the right data to work with.
Rebuilt email marketing in Klaviyo: B2B, B2C and Schools segments, a warming programme for re-engaging B2B contacts, A/B tested campaigns, and automated flows for abandoned carts, welcome series, post-purchase thank-yous and product reviews. Open rates rose from 18–24% to as high as 73%.
Led a dedicated marketing team to run an Airtable content calendar across email, social, ads and web banners, and brought in a graphic designer for the website revamp and on-brand social media and email graphics.
The work
A selection of the email campaigns, planning and creative produced for Mega Office Supplies.
Lianna helped us out immensely – her attention to details and her support are unsurpassed.
If you are lucky enough to get her on your team, run with it. Thanks again Lianna.
Martin BateCEO, Mega Office Supplies