B2B Marketing & Ecommerce
DymoOnline: Specialist DYMO Ecommerce
Growing DymoOnline's business customer base: offices, warehouses, trades, schools and healthcare teams that buy DYMO labels and machines in volume.
- Industry
- Labelling ecommerce
- Headquarters
- Gold Coast, QLD
- DYMO specialist since
- 2009
- Ownership
- Family-owned
Challenge
DymoOnline is Australia's original dedicated DYMO store, but much of its marketing spoke to one-off and home buyers. The goal was to win more business customers, who reorder labels regularly, buy in bulk and need the right machine for the job.
That meant changing how the brand presented itself: from a catalogue of part numbers to a specialist that understands what offices, warehouses, trades, schools and clinics actually label.
Result
Built a B2B-focused email programme in Klaviyo, with campaigns such as DYMO for Businesses, bulk LabelWriter label offers, extra-large shipping labels, RHINO industrial label makers, the LabelWriter 550 and postal scales for pack-and-post desks.
Supported SEO with monthly reporting and helpful how-to content, such as installing DYMO LabelWriter printers, which became one of the site's top organic landing pages.
Helped prepare the full product catalogue for the website migration, laying the groundwork for a store organised by industry and use case, with business accounts, bulk pricing and purchase-order terms.
The work
A selection of the B2B email campaigns designed for DymoOnline.
